|Shawn Finch, DVM|
Shawn started blogging in 2006 and her first blog, Riley and James, was prompted into existence by one of Shawn's brothers, a web designer. "I first wanted to get the word out about preventative veterinary care," explains Shawn.
While Shawn doesn't regularly post to Riley and James anymore, it's still available as a resource. Blogging part deux occurred when Shawn's brother suggested she write shorter posts on a daily basis. "I really liked that idea," says Shawn. "It has more structure and it's been fun to post something every single day. I need external structure to get anything done, so that's been helpful."
Finchdvm.com is its color palette. This was something that struck me immediately about the site and I didn't realize until talking with Shawn that there's meaning behind the look. "When my brother asked me how I wanted the new site to look, I was thinking about how dogs and cats see things differently than we do. For example, we used to think that they can't see three dimensionally and we know that's not true and we once thought they could only see black and white and that's not true, either. So I thought it would be cool if the blog was in the colors dogs and cats can see. I've had fun with that."
Finchdvm.com has been live for about 16 months now and Shawn still considers it relatively new. However, she's just now feeling the friendly pressure of daily writing requirements. "When I started, I had a bunch of stories and could fill up my post queue without writing daily," she says. Now, she's running out of her backlogged content and is pushed to writing in real time. "It's a bit scary," she says, "But it also makes me think through my day."
|Example of the dog/cat color vision palette on Finchdvm.com|
"[Writing]... allows you to think of things from a happier perspective."
There have been many things written about the benefits of daily writing, as in a journal, and what Shawn is talking about exemplifies this in a fantastic way. "It's a good stress reliever, too," she says.
And her blog really is relatable. She breaks her blog into three categories: fun, challenges, and personal. Some posts are directly related to her daily life as a vet and others aren't. It's a glimpse into a life that is sometimes vet but always (subtly) writer and observer. It's extremely calming.
DVM360, too. (Read about how Shawn's clinic uses underwear as a tool for positivity here.) It was surprising to me to find someone who is so engaged in writing and yet Shawn says the art is somewhat new to her. "I didn't really start writing until I started Riley and James in 2006," she says. "I didn't realize how much I would like it. Once I started there, I just started writing a lot. It was never something I did as a kid or thought I would be good at; I had no formal training. But, it's really fun."
You see that word Shawn keeps using? Fun. Talk about positivity!
Subscribe to Shawn's blog for a daily dose of wonderfulness (and fun) and visit her on Twitter: @Finch93.
Until next month! Happy reading, happy writing, happy vetting.